Business Marketing: The Power of Words

Business Marketing is one of my favorite subjects to talk about. It encompasses constant innovation and embraces interesting traditions. I love when companies use words, and words only to really connect to their audience. These words can be a slogan, or they can be just representative statements that the company chooses to use to identify themselves with. When thinking of my future businesses and the art of branding, I would definitely want to utilize words to the business' advantage, as they have much power.

Marketing with words gives a company the opportunity to be bold. Billboards and advertisement spaces in newspapers and magazines can be used in a very simple manner yet at the same time convey a very clear message. Companies that are already recognizable to the masses use the power of words effortlessly. Let's take Nike for example. Driving down the street one can notice billboards without a multitude of products pictured everywhere but just words and phrases, following the Nike sign and symbol. Nike's most recognizable words are " Just do it." By using this phrase anywhere, Nike needs to do nothing else to market itself, as "Nike" already registers to most individuals. The brand is instantly recognized because of these famous three words.

Here, we see how words can carry a brand just as strongly as it's products or even famous people that endorse it. Nike is a large company, but the use of words can be used in even the smallest of business operations. In the case one has a company on a much smaller scale than Nike, for instance a cookie shop, words can be used successfully. On all a cookie shop's cookie boxes and tins, instead of plastering the company name everywhere they can place a logo, lets say for instance a picture of a cookie, and place a phrase with it. If I had a cookie shop, I'd use a phrase like "Flour Power." I could start with these words and turn them into "powerful" words by simply making my brand recognizable with this phrase.

What powerful words can you think of to use for your company or for the company ideas you have?

Business Marketing: The Sounds of Success

In this blog post, I'd like to talk about Business Marketing utilizing song. I have been taking more and more notice to TV commercial ads and radio ads that have a sing along song intertwined in their ad. I began wondering if one could use song to advertise anything and advertise any type of business. After some time of intense observation, I realized that yes, one can use song to advertise anything and any type of business.

If you turn on your radio, of course all ads are sound oriented, but notice how many ads have a little jingle to them. Whether it is an auto parts company or a medical company, I have noticed that people take more notice to an ad when it is recognizable by some sort of music based sound. I myself sing along to these catchy advertisements, and I can attest that a company is more memorable to me because of the songs. There are many times when I hear a company name and immediately start singing the ad that I have memorized unconsciously.

On television, whether it is a short Subway jingle like "Eat Fresh," or a long jingle like the one for The General Auto Insurance, ads have a somewhat hypnotizing effect on their listeners and/or viewers when they consistently use a song or jingle that becomes familiar over time, just as your favorite Pop songs do after listening to them many times on the radio. I think this catchy trick of using musical sound as an advertizing and marketing strategy has contributed to many companies successes. Becoming familiar is one general goal most companies want to accomplish, and I think using song is a fast way to accomplish this.

Would you use music and song to promote your business? Do you think doing so is cheesy?