Sunday, January 22, 2012

The National Sports Marketing Network


            In this blog post, I’d like to review the National Sports Marketing Network (NSMN). This website initially caught m eye when just doing some research on sports marketing. I like places that present an opportunity for networking and knowledge. According to the front page of the NSMN site, they have been “advancing the sports business industry sine 1998.” Instantly, I feel like I have found an awesome resource for the industry I am thinking about working in one day.
            I first notice that there are different chapters, based on location of the NSMN.  Right now there are 12 chapters in 12 different cities. There are events in these different chapters that members can attend for free.  These events provide opportunities for members to get certain discounts, network with various companies and high profile professionals.
            The most critical member benefit I feel is the complimentary job matching and job posting service, career appointments, and twitter workshops. The job matching is an awesome benefit; as usual job boards typically do not have sports marketing based opportunities. The career appointments allow one to make appointment with someone to go over resume etc., in order to be prepared to land a career in sports marketing. The twitter workshop enables people to build their personal brand with the sports business community. I like this a lot, as I have never seen such a structured beneficial layout of opportunity before for those in the sports business realm.
            I was looking through the list of Los Angeles chapter members, and I recognize a lot of the big and small names (including Redbull and Ticketmaster). I definitely want to join and go to a couple vents to see really what the NSMN is really about. It looks like there is a large chance of gaining something from participating. The website is structured, organized, straightforward, and easy to browse through.


http://www.sportsmarketingnetwork.com/

Saturday, January 14, 2012

LA Sports Marketing--A Website Review


Being that networking is essential in the sports marketing business, I did some research to see what company’s are in my  area that I could contact for opportunities. In this blog I am going to do a website review of the LA Sports Marketing company—www.lasportsmarketing.com

I was pleased to learn from the front page that the company has 43 offices in 33 cities throughout the U.S., Canada, and Puerto Rico. For someone visiting their site seeking to be a client, or looking for job opportunities like me, this fact is important. The amount of offices speaks to the company’s success and also attributes to understanding what kind of business the company runs and on what scale.

The bio page only has two bios. I think this is lacking. Out of all the employees the company must have, I think it would be nice to get a feel of the company by having more employees listed.

The career section doe not list opportunities able to be applied to, but yet a general consensus on what type of career opportunities are at the company. I think this is ok, however I would like to know specific positions I am applying to before I apply.

The client portfolio is under construction, and being in business since 2000, I think this is questionable. If I were a client, I would not appreciate this lack of detail. Overall, the site is ok but it needs some work in my opinion. The highlight would be the emphasis of their loyalty and professionalism exerted to their work. The lowlight would definitely be the site structure. It is 2012 and it is very easy to get a modern, catchy, professional site. At this point, the site kind of makes me question what their offices are like and if they would have anything to offer me at all.