In this blog
post I would like to talk about marketing on campus universities. While I was an
undergraduate at UCLA, I noticed an incredible amount of various companies that
marketed on campus. Whether it were by posting flyers all over campus, or
having company tents with representatives set up along our “Bruin Walk,”
companies always managed to find a way into the view of the tens of thousands
of college students that walked through campus on a daily basis. During different
seasons of the year, the marketing rush seemed to vary. It was definitely more
prominent than others.
I not only noticed the assortment
of marketing strategies and presence on campus by various businesses,
but I also observed student reactions.
Personally, being as busy as I was, all of the companies and offers etc…
really began to become a blur after a while. Unless a company was online giving
free burgers, like In & Out Burgers would do yearly, or free things like
shirts or supplies, my attention was always easily distracted by my tasks at
hand and business I needed to attend to. I saw this to be a reaction many of
the students on campus had. If a company was offering something free, they were
sure to gather the most attention, and in the end the most contract information
from students.
An article called “Building a
Buzz on campus” on Boston.com highlights that “College students have long been
prime targets of corporate marketing because as they shop for themselves for
the first time, they are poised to form brand loyalties.” This is very
interesting. This train of thinking is used within the same realm of reasoning
credit card companies’ use when marketing for college students’ attention.
Really, all companies can be seen doing this. Companies push hard to gain the
interest of the college generation for hopes they will gain lifelong customers.
Living on my college campus, daily I was made to feel like I was a “prime”
target. “Building a Buzz on Campus,”
also goes to highlight that marketers have their work cut out for them while on
campuses because students really follow social media trends and also what their
peers like primarily. I definitely agree that it is hard to really succeed at
having someone try a product or join a group, etc… when being marketed to on
campus unless the company relates to something the college student was previously
drawn to or interested in, or perhaps deals with aiding their future aspirations
in some way.
Sources cited:
http://www.boston.com/news/education/higher/articles/2005/10/24/building_a_buzz_on_campus/?page=full
Photo:
No comments:
Post a Comment